I self-published Genius and Partnership for several reasons. First and foremost was that I could not get any University Academic Presses interested in the book. A typical response was, “It does not fit into our catalog.” I translated this as saying, “We don’t think it is a compelling story.” But when you think about it, how many editors would be knowledgeable enough concerning the history of the research that identified blood cholesterol as a risk factor for coronary heart disease to be able to evaluate the book? Although Rutgers University Press was interested in the book, they did not wish to publish it because they concentrate on the social sciences and not on biological sciences. However, the editor there gave me very good advice and feedback and I am thankful to him for this. Another important consideration is the design of the book. The book contains many color photographs and diagrams, and University Academic Presses are extremely worried about the copyright issues involved in a book with many images. And finally, the costs of printing a book with many color images are considerable. Most major publishes use the cheapest paper for the interior of their books (take a look at the books on your bookshelf). Books that have color images throughout the entire interior require high quality paper and the cost of color printing is very high. Therefore, major publishers will not be able to make sufficient money on a book like Genius and Partnership. Taking all this in mind, I decided to self-publish Genius and Partnership. And if you buy the printed book you will be surprised how nice the color printing on high quality paper came out. But the downside of the book is that the cost of the printed book on Amazon is $31.99. Because of the above issues, if you buy a printed book from Amazon, I receive a royalty of less than a dollar per book! That is why I set the price of the Ebook at $4.99. When you buy the Ebook, you get the color images and, if read it on your computer when on the internet, you have the ability to instantly see most of the full articles referenced in the book by clicking on the hyperlinks! Therefore, the Ebook version of Genius and Partnership is definitely a bargain!